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About Us

Mission Statement

Discover Danville Association is a collective group of Danville businesses which seek to improve the economic vibrancy, town centricity and tourism while maintaining the village atmosphere.  

We are accomplishing this by working with local government and like focused organizations to drive progressive change in the business and economic development of the town.


With other East Bay locales spending much time, energy and money on the revitalization of their downtown areas, there is increased competition for the time and attention of residents of the tri-valley area, particularly Danville, Alamo, Diablo, and San Ramon.  This competition is pulling our local residents away from Danville’s potential as a shopping and recreational destination.

To keep these local residents invested in supporting Danville we must increase awareness of Danville’s shopping value, pedestrian safety, recreational viability and appealing charm with East Bay consumers.  The vision is an attractive, vibrant downtown lined with flowers, benches and lighted trees, bustling with local residents shopping in the many interesting shops in Danville’s charming atmosphere or as our Association’s slogan suggests “small town charm, sophisticated choices”.

“Discover Danville” is a 501c(6) non-profit business and community benefit California corporation.  We have been granted by the Town of Danville business promotion funds to help promote and brand the Town of Danville.  These funds are earmarked for the following activities and campaigns under the shop, dine and play theme:

  • Discover Danville “Thursday Nights”
  • Town Branding and formal marketing and advertising plan
  • Advertising in local media
  • Update of the merchants and restaurants downtown map
  • Improve Hartz Ave. and Prospect Ave. street lighting to improve aesthetics, store fronts and general feeling of public safety.
  • Form a Landlords/Building owner’s council to work with the merchant’s council and the Town of Danville.
  • Monthly liaison meetings with Danville Town Council members
  • Research and develop the pros and cons of a Business Improvement District for downtown Danville.
  • The Board of Directors and interested members meet monthly with representatives from the Danville Area Chamber of Commerce and the Town of Danville.  This provides the association with a unique opportunity to use the primary business resources of the community to support our mission. 

Benefits of Membership

Discover Danville Association offers its members
• First priority to participate in its events, including wine strolls and street festivals
• Advertising discounts through media partners including Diablo Magazine and Bay Area News Group
• “Merchant at the Market” marketing opportunity at the Danville Farmer’s Market (restrictions apply as outlined in Guidelines
• Invitation to social media and marketing programs in conjunction with the Town of Danville and Danville Area Chamber of Commerce
• Collaboration in programs and events to promote Danville as a Shop, Dine, Play destination

Board of Directors & Officers

President - Marty Breen, Forward Motion Sports
Vice President, Mktg.- Marcia Harmon, Cottage Jewel
Vice President, Member Engagement - Didi Reed, Sweet Street
Secretary - Linda Stolow Sterling
Treasurer - Rick Hirshberg, Rick’s Picks